Why Internet Marketing?
Why Internet marketing? Because the greatest clown costume web site ever built, powered by the greatest programming ever written, can't sell a single tin of grease paint if nobody can find the site.
Simply building your site and submitting the web address to search engines won't do it. In all but the most narrow of markets, the number of web sites vying for the attention of the public is staggering. Without some type of Internet marketing, your site will be virtually invisible.
How Do You Get Traffic?
One way or another, you pay for it. In a typical market, you'll find from one hundred to two hundred million competing web sites. Standing out from the crowd requires research, planning and implementing a marketing strategy.
Organic search engine marketing, where you rely on potential consumers of your goods/services to find you by searching for your keywords, can be effective. The intensity of the competition in your market will determine how expensive and time consuming an organic search marketing approach might be for you.
Paid Inclusion, often called "Pay-Per-Click" advertising, can also be successful. Again, the competition in your market will impact your cost.
Email, Video, Banner and Viral Advertising Methods
In addition to marketing through search engines, internet marketing can include email promotions, video advertising, viral advertising and banner placement. Each of these strategies can be effective. The key is in recognizing when and where they should be used.
Banner Advertising
Banner advertising is the oldest form of internet marketing around. In fact, banner advertising was once king of internet marketing methods. And, if it didn't still work, it wouldn't still be in use. With that said, banner advertising isn't right for every situation.
With banner advertising, you have ads created and placed on a high traffic web sites. The ads themselves are usually some type of animation meant to catch the eye. When people click on your ad, they come to your web site. Avertisers typically pay for "impressions" - that is, the number of times the ad is shown - rather than for each click resulting in a visit to your site.
Email Marketing
Email addresses are gathered by all sorts of programs and all sorts of business. Some are completely above board, abiding by the rules of the CAN-SPAM act that govern commerical email. Others are not legal, do not abide by the CAN-SPAM act and are subject to heavy fines. View the CAN-SPAM ACT.
Email advertising usually involves selecting a third party partner who will email your promotions to the email addresses they've collected. You'll pay for the raw number of emails sent, rather than opened email and/or visits to your site.
The better Email services will allow you to choose from a variety of demographically generated lists. Lists might categorize the email addresses as belonging to home owners, business owners, business professionals, males or females of certain ages and so on.
How We Achieve Our 100% Satisfaction Rate
By providing examples of home, sectional and interior pages - in a variety of styles derived from our understanding of the client's concept - we move from vision to production with complete client satisfaction. And, as deliberate and thorough as we are in this process, we still emphasize our more potent and productive business web site services.
Professional Web site design is far more than style and layout. Meeting the standards of the World Wide Web Consortium, optimizing pages for search engines and integrating your search marketing strategy are professional web design/development services with their own, special kind of beauty.
We Build Assets! Call e Star Professional today.
