Analyzing your market begins by assigning scope, evaluating the competition and outlining project requirements.
Your Market Scope
Where are your customers? Are you offering your products and services locally? Regionally? Nationally? Globally? Defining the scope of your project allows us to focus on your direct competitors and begin to develop an understanding of your customers.
Evaluating Your Market Competitors
By evaluating your competitors, we learn what has worked for them, what hasn't worked for them, and gain valuable insight into the resources they've expended in gaining their visibilty.
It's a little like watching your competitors high-jump in front of you. As you wait and watch, you have an opportunity to study their approach, their methods, and you see just how high they've set the bar.
Outlining Your Search Marketing Project
When you know how high the bar is, and how hard it was to get it there, it's time to look hard at the resources needed to achieve similar results. At this point, it is possible to set realistic and measurable goals, and determine the commitment necessary to succeed. In other words, it's time to develop your search marketing strategy.